WBE Forum

Innovating Supply Chains: The Missing Link To More Contracts For WBEs

DATE: October 28, 2020

TIME: 12:00 - 4:00 pm ET | 9:00 am - 1:00 pm PT

Are you a certified WBE company looking for ways to land more contracts with corporations and government organizations?

Join us for an exclusive virtual workshop designed to help you win and strengthen your position in the supply chains of larger corporate and government buyers through learning, experience sharing and open conversations.

Why attend:

  • Learn about the key roles involved in supplier diversity, designed to help you do business with corporate members
  • Explore strategies to scale-up your business
  • Leverage online marketing tools and tactics to promote your company in the new economy
  • Identify where your company stands currently in the prospect supply chain and ways to move ahead
  • Understand how large corporate buyers view your risk quotient
  • And more tips and strategies to strengthen your position in large supply chains


  • 12:00 - 12:15 pm ET - Welcome and Introductory Remarks by Silvia Pencak, President of WBE Canada
  • 12:15 - 1:45 pm ET - Backstage Primer by Jamie Crump, President, The Richwell Group
  • 1:45 - 2:00 pm ET - Break
  • 2:00 - 3:00 pm ET - Big Picture Breakout Sessions
  • 3:00 - 3:50 pm ET - Report from Breakouts
  • 3:50 - 4:00 pm ET - Closing Remarks

Backstage Primer

Facilitated by Jamie Crump, The Richwell Group

90-minute workshop that addresses the five cast members outlined in Backstage Pass from the perspective of the diverse business owner (DBO). The contents of the workshop will be focused on items to help the DBO seeking to do business with corporate members.

Jamie Crump

Jamie Crump

Jamie Crump has focused her career in strategic sourcing and supplier diversity across a variety of industries including: banking, catastrophic insurance, heavy equipment rental, IT, pharmaceuticals, telecommunications, and welding and medical supply. A frequent speaker at sourcing, supplier diversity and leadership events across the U.S. and Canada, Jamie has also been responsible for strategic sourcing, business services and operations, software development, capacity provisioning, and supplier diversity over the course of her career.

Crump is the author of Backstage Pass: Pulling the Curtain Back on the Business of Supplier Diversity, that takes a look at how supplier diversity interacts with other areas of business or cast members. Termed the missing business strategy, she shows how a supplier diversity business strategy makes a company more competitive and profitable.

Jamie has also served on a number of boards and in industry/trade associations. Currently, she is on the Board of Trustees for the National Small Business Association (NSBA), an advisory board member to Diversity Professional, ProcureCon and Spend Matters. She is a member of Association for Luxury Suite Directors (ALSD), the Chartered Institute of Procurement & Supply (CIPS), Global Business Travel Association (GBTA), Institute for Supply Management (ISM), the International Association for Contract & Commercial Management (IACCM), and the National Association for Women Business Owners (NAWBO).

Breakout Sessions

Session 1: Revolutionizing Procurement to Payment

Facilitated by Pauline Caballero, Buckland

As international trade digital data management becomes the standard, sellers need to innovate the ways in which they gather market and buyer information. Technology is advancing rapidly with the development and adoption of blockchain technology which has revolutionized sales agreements, contracts, data exchanges between buyers & sellers, connections to their carriers and payments etc.

This session will give attendees useful takeaways for building relationships with third party suppliers or developing in house expertise to be prepared. We will provide real life examples of small and large businesses that already have these practices in place.

As international trade digital data management becomes the standard, suppliers need to innovate how they gather market and buyer information. How can you keep up with the rapid advancements in technology that are revolutionizing even the basic ways how buyers and sellers do business. We will provide real life examples of how small and large businesses are putting new practices in place.

Pauline Caballero

Pauline Caballero

As Buckland’s Chief Revenue Officer, Pauline is responsible for leading sales and revenue growth strategies and initiatives to achieve the company’s short and long-term goals. Pauline began her career at Buckland in 2017 and has extensive experience working with privately held organizations in a variety of industries to establish a strong culture and operating principles that drive results. With over a decade of experience in customs and logistics, she has a dynamic portfolio to support Buckland’s growth. In addition to this, Pauline also has created a successful franchise in the health and wellness industry which continues to flourish. Pauline holds a BA from the University of Toronto as well as an MBA from York University.

Pauline is author of PIVOT: Five Practices to Strategize and Support You Through Change, a book that guides the reader through concepts and hands on strategies for training the mind to develop habits that will support us to thrive in our forever changing environments. PIVOT is an Amazon Top Release and finalist in business / self-help category with Canadian Bookclub Association.

Session 2: Building and Managing your brand

Facilitated by Michele Leduc, ZIP Communication

A Brand is the reflection of an organization. Do you know what it is saying about yours? Learn about "The Left Brain Right Brain of the BrandTM” strategy to create all your communications and successfully build and manage your brand.

Michele Leduc

Michele Leduc

Michèle has contributed to the success and notoriety of a number of brands, both in Québec and Canada. Throughout her 25-year-strong career, Michèle has handled mandates for some of Montréal’s most renowned agencies. In 1984, she landed her first job with Vickers & Benson, then went on to work with Ogilvy & Mather, Chiat Day, Publicis and FCB. As a Copywriter, Creative Lead and finally Creative Director, she worked on various regional, national and international brands.

Michèle founded her own agency, ZIP Communication, in 2000. An efficient strategist with a result-driven approach, she offers her clientele a highly diversified experience in communication and marketing, demonstrating a great capacity to exceed the expectations of her clients as well as to initiate relevant and effective solutions.

Session 3: Contracts 101

Facilitated by Christine Holmes, Lawyers In House

Discuss contract basics and learn how best to protect your business operations. Topics include, when to sign a NDA, should your NDA be mutual?, do you need a master service agreement, statement of work or letter of intent?, understanding key legal provisions, what is an indemnity?!

Christine Holmes

Christine Holmes

Christine is the CEO and Founder of LawyersInHouse.com (“LIHDC”), a virtual law firm comprised solely of former in-house counsel. LIHDC focuses on exceptional client service and provides companies with practical, business-friendly advice. LIHDC works with large enterprise as well as start-ups, scale-ups and SMEs. LIHDC is committed to increasing diversity and inclusion in the legal industry by creating an alternative way for lawyers to practice law. With an average tenure of 15 years, LIHDC’s lawyers are experienced in corporate/commercial, employment, IT, marketing/sales, real estate, litigation, compliance, privacy and trademark/IP services. LIHDC has lawyers licensed to practice throughout Canada, England, Wales, the EU and USA. Prior to founding LIHDC, Christine held in-house positions at Cineplex Entertainment and PepsiCo.

Session 4: Leveraging Media Relations for Business Success

Facilitated by Paul Lachhu, Editor in Chief, DiversityCan Magazine

This session will help women-owned businesses build a brand around media relationships and PR.

Paul Lachhu

Paul Lachhu

Paul Lachhu is the president of Paradise Publishing Company, and Editor in Chief of Diversity Canada Magazine, a quarterly, C-Suite magazine founded in 2010 to help Corporate Canada and the Government better understand the business case for inclusion and supplier diversity including what it takes to build a strong diversity and inclusion program that reflects the values of each company and the customers they serve.

Paul was born in South America but lived and worked in many different countries after graduating from university during his time as an Investment Analyst. His decision to launch Diversity Canada Magazine stemmed from his experience living in Mississauga among a mosaic of global cultures and realizing how the strength of diversity can contribute to the growth and strength of a community and a nation.

Paul attended Columbia University Graduate School of Journalism and holds a Bachelor of Science in Finance from Seton Hall University and an MBA from Rutgers University in New Jersey.

All WBE Canada Certified WBEs have complimentary access to the WBE Forum included in Conference ticket registration.

See you in the virtual room!

Michelle Bianchi
WBE Canada